The CoE’s ongoing training and professional development programmes for its employees also mean that Malaysians working at the centre has the opportunity to continue building an expertise in the latest digital technologies via hands-on training on the job.
“The CoE uses a range of digital technologies and capabilities that can drive digital transformation in the wider Kuala Lumpur ecosystem,” says the CFO.
“All of these capabilities have enabled the CoE to be at the forefront of digital transformation within the organisation as well as in the industry, which will in turn benefit the local workforce by upgrading their knowledge and expertise in these areas,” he adds.
Also, while prioritising local talent development, Malaysia is also open to importing talent for a wider-picture benefit, Patrickson notes.
“This is key. Diversity becomes so important to develop a CoE. In Kuala Lumpur itself, we have a mix of local and foreign talents that help to add to the diversity that is so important to develop business,” he says.
“Understanding cross-cultural communication is so important for any CoE professional. You need to have an interest in other cultures to be successful,” Patrickson adds.
The Electrolux CoE is one of a dozen success stories in 2018 for InvestKL, an investment promotion agency under the Ministry of International Trade and Industry (MITI) tasked to attract MNCs into Greater KL.
Among others, InvestKL plays a key role in guiding MNCs every step of the way through the investment process, ranging from locating attractive and suitable office spaces to navigating the local legal framework to avoid undue hitches.
And the agency’s help has been invaluable and critical to setting up the CoE, says Patrickson.
At least 150 of those high-value jobs are in the Electrolux CoE today. And the figure will keep increasing as the CoE expands, says Patrickson.
While it is difficult to quantify how much Electrolux has invested in the CoE to date, Patrickson stresses that the bulk of the investments was — and will continue to be — in training and upskilling its people.
He also foresees that the group will continue to invest into the centre as it expands to support the wider business operations in the region.
“It is no secret that many CoEs have a high employee attrition and the main investment is in training employees,” Patrickson reflects. “We have, today, more than 150 people in the CoE, excluding our local Malaysia sales company, so providing training and development [programmes] and creating new tools are true investments for the future.”
In fact, the excellent talent pool in Kuala Lumpur has not gone unnoticed by many other MNCs and that has, in a way, created a strong incentive for Electrolux to invest even more into talent development, Patrickson adds.
“As more companies set up Global Business Services in Kuala Lumpur, we have seen a growing demand for labour, which puts a crunch on talent,” he says.
“This makes it rather a priority for us to not only focus on attracting talent, but also retaining them so we do not lose the valuable knowledge and experience the team has gained or affect the quality of the work.”