CHERY Brand Officially Enters Malaysia

KUALA LUMPUR, 6 July 2023 - CHERY Malaysia officially made its mark in Malaysia with a grand launch event at the Kuala Lumpur Convention Centre in Malaysia. This event marked the official entry of CHERY brand into Malaysia. YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, the Minister of Investment, Trade and Industry Malaysia, was invited as the guest of honour for the official launch alongside other guests.
Tengku Zafrul said, “The ASEAN EV market is forecasted to grow at almost 33% per annum to US$2.7 billion by 2027. Mass electrification from the automotive sector fits in well with our national ESG and net zero agenda from the manufacturing industry’s perspective. To that end, the introduction of Chery’s new electric vehicles (EVs) models will support Malaysia’s efforts to decarbonise our economy, and will contribute to the growth of the EV market in Malaysia. We are also proud that Chery has chosen Malaysia as the Regional Hub for Right-Hand Drive (RHD) Vehicles for their Southeast Asian and Oceania markets. MITI and its agencies further welcome Chery’s commitment to invest an initial capital of RM170 million for their expansion here, which will provide 4,000 high paying, high-skilled jobs for Malaysians in the next 5 years.”

Mr. Shawn Xu, Chery International Vice President and President of Chery Malaysia, delivered an important speech at the event, congratulating Chery on embarking on a new chapter in the Malaysian market. He also mentioned:” Chery strongly believe that the prospects of the Malaysian automotive market are highly potential. Chery is committed in growing together with the automotive industry in Malaysia”

Datuk Muhammad Azmi Zulkifli, CEO of InvestKL said: “Chery’s decision to establish their Regional Hub for Right-Hand Drive (RHD) Vehicles in Greater Kuala Lumpur (GKL) testifies the value of GKL as thinking epicentre underpinned by a rich ecosystem of skilled workforce, state-of-the-art facilities, and positive development for innovation. Our progressive policies are set to bolster the EV industry and reflect Malaysia’s commitment to aligning with global trends of sustainability while enhancing our competitiveness as a nation.”

(extracted from original Press Release issued by Chery Malaysia on 6th July 2023)

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