Malaysia is one of the world’s top destinations, in the top 10 in arrivals and top 15 in global receipts. Tourism is our fifth largest industry, generating RM37 billion (USD10.5 billion) in GNI in 2009. The industry is expected to continue growing with arrivals rising from 24 million in 2009 to 36 million in 2020.
There are 12 Entry Point Projects (EPPs) and 3 Business Opportunities (BOs).
In addition to the 12 high-impact EPPs, we have also identified 3 business opportunities which will support the growth of the tourism industry. The three business opportunities are focused on:
- Food and beverage outlets
- Local transportation
- Tour operators
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